Accenture Life Trends, a highly sought-after marketing forecast for the upcoming year, identifies five global macro-cultural trends predicted to revolutionize businesses.

The report is itself an exercise in a trend that has been radically transforming fields from tech to design—AI.

Within an accelerated period of 2 weeks, our team quickly explored and became proficient in Midjourney, using direct phrases from the report and our own keywords and edits to create thought-provoking and surreal visual pairings for the narrative.

Role: Design and art generation

The report’s social counterparts resonated widely, accumulating an impressive 3 million impressions on LinkedIn, with one Instagram post emerging as the most viewed organic post ever for Accenture.

This remarkable engagement resulted in a significant 6% rise in downloads for the complete Life Trends 2023 report, captivating an even larger audience.